Production giant FremantleMedia has taken a 25 percent stake in Bend It TV, the independent television production house owned by British director Gurinder Chadha (Bend it Like Beckham, Viceroy’s House.) Bend It TV focuses on developing and producing primetime scripted drama.
“Gurinder is a phenomenal storyteller and a real auteur; I’m thrilled to be working with her,” said FremantleMedia CEO Cecile Frot-Coutaz in a statement. “When we set out to build our scripted business, at the top of my list was working with and supporting the best creative talent in the world and this new partnership truly exemplifies that goal.”
The deal follows on similar investments FremantleMedia has made over the last 18 months, taking stakes in Abot Hameiri, Naked Entertainment, Man Alive Entertainment, Full Fat TV, Corona Pictures, Dr Pluto, Dancing Ledge, Wild Blue Media, Eureka, No Pictures Please, Fontaram, Kwai, and Wildside, the Italian producer of HBO’s The Young Pope.
Added Chadha: “I am so impressed with Cecile, Sarah (Doole, Director of Global Drama at FremantleMedia) and her team at FremantleMedia and their understanding and support for creative storytellers like me. I look forward to working on our vibrant, international drama slate and bringing our brand of stories to our global audience, now excitingly, on TV.”